Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined.
But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads? Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?Affectiva is a pioneer using Emotion AI technology to test and optimize advertising creative. Learn how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement, and even virality.
Join this Affectiva-Insights Platform joint webinar to learn:
- How emotions in advertising impact consumer engagement
- The influence of positive and negative emotions, including phenomena like the uncanny valley effect
- What Emotion AI is and how it helps to develop more engaging advertising
- How researchers, publishers and brands work with Emotion AI – including real world case studies
- Practical tips for researchers and insights teams who want to use Emotion AI in their advertising testing
Speakers:
Register now and get up to speed with actionable takeaways on Emotion AI for advertising research, strategy and planning.
